Flo Smith

reportage photographer

I’m a freelance photo journalist and visual artist, specialized in reportage-, lifestyle- and
sports-photography. The core-areas of my work are conflict & social reportages with
the focus on Middle East, social documentaries, alpine sports & expeditions,
bike sports, white-water kayak, music & subcultures, food & lifestyle,
company portraits and the documentation of sports events.

The asset of my work is a solid, reliable & dedicated reportage photography,
captured with an analogue attitude, free from any Photoshop bric-à-brac’s
and in true frame…

candid & pure reportage photography, with a decent pinch of Rock ’n Roll!

Over the last 10 years I was working for various global brands like The North Face,
Peak Performance, Petzl, Red Bull, Gloryfy, K2 Skis, Bagjump Action Sports, HIKO Sports,
EXO Kayaks, the MS Mondraker-MTB-Worldcup Team
or covering extreme-sports events like the King of the Alps.
Since the beginning of my professional career my work was published
over 700 times in global news papers and reportage magazines like:
The Guardian, Huffington Post, TIME Magazine, Le Nouvel Observateur, Wall Street Journal,
Kristeligt Dagblad or VICE News, and over 400 times in sports & lifestyle magazines like:
Random Bike Magazine, Bike Magazine USA, Playboard, Method Mag, Transworld Sports,
Paddlers, Rapid Magazine, Kayak Sessions or CLIMAX Magazine.